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YouTube Engagement Rate

Calculate the real engagement rate of any YouTube video — likes, comments and shares over views — with industry benchmarks.

Data stays in your browser Runs in under a second Used by 12,000+ creators/month
Weighted engagement
6.36%
Raw rate: 5.4%
👍 Solid — right around average
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YouTube engagement rate calculator

Real engagement rate for any video, with comment-weighted scoring and 2026 benchmarks.

Frequently asked questions

What's a good YouTube engagement rate?

For most channels, 4-8% is average, 8%+ is great, 12%+ is elite. Shorts trend higher.

How is it calculated?

(Likes + Comments + Shares) ÷ Views × 100. We weight comments 3× because they're a stronger signal.

Why does engagement matter?

YouTube's algorithm boosts videos with strong early engagement — high engagement = more suggested-video reach.

Do dislikes count?

Since 2021, dislikes are hidden — we don't factor them in.

Free?

Yes.

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