Free TikTok money calculator. Estimate Creator Fund earnings, sponsored post rates and monthly revenue potential from your follower count and views.
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TikTok pays creators through three main channels: the Creator Fund and Creativity Program (based on views), Live gifts and diamonds, and — by far the biggest — brand partnerships. Our calculator estimates all three so you can see the whole picture.
Most creators report $0.02–$0.04 per 1K views. A viral video with 1M views earns roughly $20–$40 from the fund — pocket money compared to a brand deal.
Brand deals are the main event. Rates depend on niche, engagement and view-through, but a healthy micro creator (50K–200K followers) in beauty or gaming typically earns $250–$1,200 per branded post.
TikTok's Creator Fund pays roughly $0.02–$0.04 per 1,000 views. The newer Creativity Program (long-form) pays $0.40–$1 per 1,000 qualified views. Real income for creators usually comes from brand deals, not the fund.
Rates start around $25 per 10K followers and scale up. A creator with 100K followers and strong engagement typically earns $300–$1,500 per branded video. Top-tier accounts (1M+) can reach $5K–$20K per video.
You need to be 18+, live in an eligible country, have at least 10K followers, 100K video views in the last 30 days, and an account that follows Community Guidelines.
Yes. Live gifts convert to diamonds and then to real money. It's an important secondary income stream for many creators.
The lever with the highest ROI is early engagement. Videos that hit strong likes and shares in the first hour get pushed on the For You Page — which is why our TikTok boost packages exist.
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